Having great product isn’t enough in the competitive world of produce. We’ll discuss why thinking of your business as a “brand” is so important to success as a producer and as a retailer. What steps can you take to build loyalty, inspiring customers to act as brand ambassadors and trusted advisors? Speakers will touch on the role of social media and what is necessary to understand before a single tweet is tweeted or a picture is instagrammed.
Beginning Farmers & Ranchers
B | 10:30 am