In the digital age, social media is a vital tool for staying connected with customers and communicating the story and values of your small farm or food business. But how do you maintain an active, engaging online presence while juggling a busy schedule? And which efforts are worth it? We’ll discuss the pros and cons of popular tools, look at effective examples and best practices from online-savvy farmers and food crafters, and offer tips for how to develop your own voice and visuals that will engage your followers to become loyal ambassadors for your business. One of our speakers works through the Ferry Plaza Farmers’ Market educational programs to help farmers share their stories and the others are organic farmers who use social media.