There is great potential for urban farms to provide environmental gains, fresh nutrient-rich food for urban dwellers, and right livelihood for beginning farmers. Urban farming in the U.S. has been a mostly nonprofit effort, growing for underserved communities. While these projects are essential, urban farming must become financially viable, or else it will remain a tiny portion of the economy. Our cities’ environmental, labor and social challenges call for urban farming to become a player in our agricultural economy. This panel will provide best practices from successful for-profit urban farms that serve farmers’ markets, CSAs and restaurants.