The San Francisco Wholesale Produce Market, in alignment with its merchant vendors at the SFWPM, provides a unique infrastructure for growers who are ready or getting ready to sell into distribution. The merchant vendors regularly source from these types of growers and much can be learned from the merchant venders as to the reality of this distribution channel. Other Markets in the US, in various ways, plays similar roles. A panel of Market merchants, management, and potentially a grower who has recently transitioned to selling into distribution.
F | 3:30 pm
San Francisco Wholesale Produce Market