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Alternative Aesthetics: Creating New Outlets for Cosmetically Challenged Produce

Many new methods and models are addressing what has been considered food “waste” at the farm level. This panel will investigate the art and business behind reducing food waste by utilizing the entire crop, recreating lines of distribution, inventing new marketing tactics, and educating consumers. Hear from experts at the front lines of this growing movement. A farmer will outline the challenges and opportunities he faces selling imperfect fruits and vegetables. A retailer will talk about how the produce landscape is shifting and some ways that stores are educating consumers. A purchaser will talk about recreating lines of distribution and marketing this new niche to retailers and consumers alike. 

Track and Session Info

Track: 
Merchants, Handlers, & Distributors
Session: 
C | 3:30 pm

Date and Location

Location: 
Kiln
Day: 
Thursday
Presenter(s): 

Oliver Griss

Title: 
Oliver Griss
Presenter Affiliation: 
Coke Farms

Robin Nicolaus

Title: 
Robin Nicolaus
Presenter Affiliation: 
Imperfect Produce

Taryn Wolf

Title: 
Taryn Wolf
Presenter Affiliation: 
Whole Foods Market

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