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To Market, to Market: Fruitful Relationships with Small-Scale Farmers

Learn the latest strategies of retail buyers and department managers who support small-scale farmers, and the critical role that direct relationships play in their mutual success. Perspectives include those of neighborhood grocery stores, alternate outlets and farmers. How does the evolving landscape affect buying decisions and overall operations? What are the requirements of these businesses for small farms and how do they measure success? What is needed to identify common goals and opportunities for collaboration across different market spaces? Are buyers looking beyond price and organic quality, toward supporting farmers with a social purpose? How do those purposes and stories translate into business results?

Track and Session Info

Track: 
Marketing / Retail / Wholesale
Session: 
E | 1:30 pm

Date and Location

Location: 
Heather
Day: 
Friday
Presenter(s): 

Juanita Bruton

Title: 
Juanita Bruton
Presenter Affiliation: 
Bi-Rite Market

Janet Nagamine

Title: 
Janet Nagamine
Presenter Affiliation: 
Hikari Farms

Lucy Norris

Title: 
Lucy Norris
Presenter Affiliation: 
Fresh Approach

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