Learn the latest strategies of retail buyers and department managers who support small-scale farmers, and the critical role that direct relationships play in their mutual success. Perspectives include those of neighborhood grocery stores, alternate outlets and farmers. How does the evolving landscape affect buying decisions and overall operations? What are the requirements of these businesses for small farms and how do they measure success? What is needed to identify common goals and opportunities for collaboration across different market spaces? Are buyers looking beyond price and organic quality, toward supporting farmers with a social purpose? How do those purposes and stories translate into business results?