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Tectonic Shift Shakes Up Traditional Organic Produce Distribution

A handful of longtime specialty-organic produce distributors, dedicated to ethics beyond the “bottom line,” have made it possible for moderate-scale organic farmers to thrive. Now as the conventional world is staking larger claims to organic production, traditional organic distributors are losing market share to large-scale, price-driven newcomers. Co-ops and independent retailers – the backbone of our organic marketplace for over four decades – are losing sales to supermarket and big-box interlopers. As victims of our own success, must we now cede Certified Organic to Food Inc.? Or will our traditional grower-distributor-retailer community bind together to overcome this profound challenge to the core values of our good food movement?

Track and Session Info

Track: 
Marketing / Retail / Wholesale
Session: 
D | 10:30 am

Date and Location

Location: 
Heather
Day: 
Friday
Presenter(s): 

Rick Lejeune

Title: 
Rick Lejeune
Presenter Affiliation: 
Heath & Lejeune

David Lively

Title: 
David Lively
Presenter Affiliation: 
Organically Grown Company

Karen Salinger

Title: 
Karen Salinger
Presenter Affiliation: 
Veritable Vegetable

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