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Integrating Agritourism into Your Agricultural Operation

Agritourism brings the public to the farm, providing opportunities for education and an appreciation of farming. It can also boost the bottom line of a farming operation. Join this field day to hear from a diverse array of knowledgeable presenters at Bees N Blooms to learn about what's required to make agritourism work for your farm. This event will be held during peak lavender bloom–so come enjoy the show and see an example of agritourism in action! A catered lunch by Goatlandia will be provided with your ticket. 

Monday, June 13

9am - 3pm

Cost: $30

Register here


8:30-9:00 Arrive & Check-in

9:00 Bees N Blooms Farm Tour

10:00-10:15 Welcome and Introductions

10:15-11:45 Panel Discussion ~ Considerations and Opportunities for Incorporating Agritourism Into Your Farm Business

11:45-12:45 Lunch catered by Goatlandia & Networking

12:45-1:45 Breakout Groups ~ Local experts share their knowledge and answer questions

2:00-2:30 Groups report takeaways to full group

2:30-3:00 Networking

Panel Discussion

Rachael Callahan, UC SAREP Agritourism Program

Carmen Snyder, Sonoma County Farm Trails

Susan Kegley, Bees N Blooms

Bill McElroy, Monte-bellaria di California

Breakout Groups

Agritourism and Livestock Operations

Tamara Hicks, Farmstead Creamery

Jennifer Bice, Redwood Hill Farm ~ Capricopia

Deborah Blum, Goatlandia

Flower/Vegetable farms

Sophie Dolan, Flatbed Farm

Lorri Duckworth, Duckworth Family Farm

Administrative details for Agritourism Events  (Insurance/safety; Permitting, regulations, Logistics – staffing, traffic/parking)

Kerry McGrath, Sonoma County Agricultural Ombudsperson

Bill McElroy, Monte-bellaria di California

Susan Kegley, Bees N Blooms


Carmen Snyder, Sonoma County Farm Trails

Shana Bull, Shana Bull Digital Marketing

Claudia Vecchio, Sonoma County Tourism


Register here

Date and Location

Bees N Blooms Farm, Santa Rosa, CA (Sonoma County)