In partnership with the Executive Director, the Communications Manager is responsible for developing and implementing a comprehensive communications and marketing strategy that aims to engage key audiences, raise organizational visibility, and increase public support for Viva Farms’ mission.
The Communications Manager is responsible for producing and activating content via a multi-channel strategy that includes social media, website, video, print, and public relations activities to achieve programmatic, development, community engagement and partnership goals. The Communications Manager’s work will play a critical role in expanding the organization’s program participation and base for support. The ideal candidate is a self-directed, strategic thinker with an ability to effectively articulate Viva Farms’ impact by creating content that moves a variety of audiences to engage with our mission.
Build and execute a comprehensive communications and marketing strategy
Develop and manage all marketing processes, measurement, and information systems to enable the overall function to operate efficiently and effectively.
Create engaging, compelling and shareable content that tells the story and impact of Viva Farms
Develop digital and print assets to optimize brand awareness, raise resources and engage various audiences and stakeholders across multiple platforms and in-person events.
Partner with the Development team to customize content and engagement experiences for donor and community supporters
Update and maintain Viva Farms website
Proactively seek, manage and leverage media coverage opportunities to advance Viva Farms’ strategic goals.
Develop and manage annual marketing and communications calendar and budget, ensuring resource optimization and effective support of key organizational goals.
Create and implement social media and marketing editorial calendar, maintain social media pages and presence.
Build meaningful connections with partners and community members through dialog and messaging. Moderate user-generated content appropriately, based on Viva Farms policies.
Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes.
Provide technical assistance to farmer participants as needed
Perform other duties as required or assigned.
Must demonstrate a commitment to the mission of Viva Farms
1-3 years of experience in the design and execution of marketing and communications strategies, including digital marketing campaign management.
Skilled in design, production, and management of website content, digital/social media content via content publishing tools such as WordPress, Adobe Creative Suite, Google Suite, Sprout Social, HootSuite, Mail Chimp, Facebook, Instagram, Twitter
Skilled in Windows, Microsoft Office Suite, Google Suite, and internet research.
Exceptional writing and editing skills.
Effective and articulate public speaking and presentation skills.
Ability to multitask, and self-manage to effectively meet deadlines
Commitment to diversity, equity, inclusion and social justice.
Excellent creative problem-solving skills, including negotiation and conflict resolution among competing priorities in a resource-constrained environment.
Must be a positive team player and have a great sense of humor.
Proficiency in written and spoken Spanish is preferred. English fluency is required.
If interested, please send a resume, salary requirements and a cover letter explaining why you would be a great fit for this position to firstname.lastname@example.org. Please include “Communications Manager” in the email title.