About the Monterey Bay Fisheries Trust
The Monterey Bay Fisheries Trust (MBFT) is a 501(c)(3) nonprofit with a mission to advance the social, economic, and environmental sustainability of Monterey Bay fisheries. Since 2014, MBFT has partnered with the commercial fishing industry, local government, and conservation organizations to achieve a balance between a healthy ocean ecosystem and a healthy seafood economy. Our programs aim to (1) strengthen and grow a local, sustainable seafood movement in the Monterey Bay region, (2) support stakeholder engagement in conservation and management, (3) strengthen the viability and resilience of local seafood businesses, and (4) provide healthy seafood to community members in need while supporting the local fishing economy. To learn more about MBFT, please visit https://montereybayfisheriestrust.org/.
We are seeking a highly motivated, self-starting Community Outreach Manager to oversee the organization's marketing and communications plan and manage strategies that engage community members in support of our mission. Equal parts relationship builder, logistics coordinator, influencer, and seafood storyteller, the Community Outreach Manager will be a champion of local seafood, effective with multiple and diverse stakeholders, trustworthy, resourceful, and dependable. The position requires previous leadership in marketing and communications and community engagement, strong writing and public speaking skills, events and project management experience, and the ability to recruit, manage and cultivate volunteers. The Community Outreach Manager must be energetic with initiative, imagination, and strong organizational, strategic, and interpersonal skills.
Outreach, Marketing, and Communications
• Update and implement MBFT's marketing and communications strategy, working closely with the Executive Director, consultants (e.g., TrimTab Media), and contractors (writers, photographers, graphic designers).
• Write and edit content and oversee production and design of blogs, email newsletters, videos, photographs, and print assets.
• Create and administer engaging content on our social media platforms, paying careful attention to detail, growing our audience, responding to reader comments, and monitoring site metrics.
• Strategize, organize, and implement consumer-facing events such as seasonal seafood cooking classes and meet the fishermen dinners, collaborating closely with fishermen, chefs, and other partners.
• Develop and manage the online Local Catch Guide, ensuring the guide is accurate and up to date, developing relationships with the businesses listed, adding new businesses as needed, and promoting the guide and the businesses to consumers.
• Deliver presentations to the general public, produce and distribute educational information, and table booths at community events.
• Develop relationships with media contacts, and write and distribute press releases.
• Manage website content and structure.
• Track metrics for success and evaluate monthly.
• Build and maintain trust and strong relationships with community stakeholders, including fishermen, business buyers (wholesalers, fish markets, restaurants, etc.), consumers, and strategic partners (nonprofit, government, funders, media).
• Collaborate, coordinate, and align efforts with MBFT's partner organizations and initiatives, including local government, scientists, NGO partners, and partners in the local food movement.
• Support MBFT team in strategizing and implementing other events with the fishing community and strategic partners (e.g., gatherings to build relationships).
General Organizational Support
• Respond to firstname.lastname@example.org and telephone inquiries from the public related to MBFT programs and/or direct them to the appropriate team member.
• Recruit, train, and coordinate volunteers.
• Use Salesforce database daily and effectively to track external communications.
• Support the development team with grant writing, fundraising events and sponsorship, and other fundraising efforts as needed.
• Participate in the budget planning process and manage program budget.
• Perform other duties as assigned.
Physical & Mental Requirements of Job
Work is performed in office settings and out in the community, including on the docks, at restaurants, and at other event venues. Hand-eye coordination and fine motor skills are necessary to operate computers and various types of office machinery. All of the job functions listed above involve, to a greater or lesser degree, the following physical demands: close vision, clear speech, and lifting of up to 20 pounds.
Preferred Knowledge, Skills, & Abilities
• Knowledge of, passion for, and/or interest in fisheries sustainability and/or local food movements – existing connection to the fishing community a plus.
• Four years of work experience in outreach and communications.
• Bachelor's degree or equivalent combination of education, training, and experience.
• Experience with event management.
• Detail-oriented with the ability to manage multiple projects at a time.
• Outstanding verbal and written communication skills ability to communicate complex information to a general audience.
• Experience facilitating, convening, engaging, and communicating with diverse stakeholders - ability to work effectively with different constituencies, personalities, and viewpoints.
• Friendly and enthusiastic with a positive attitude.
• Ability to take direction, manage up, and manage horizontally.
• Ability to work a flexible schedule, including occasional evenings and weekends, in order to meet the needs of the organization.
• Proficiency in common technological platforms, including Microsoft Office and the Google suite. Experience with CRM databases a plus.
• Access to a car with a valid driver's license (mileage is reimbursed at the IRS standard rate).
Interested candidates should send a cover letter and résumé (both required) to email@example.com with "Community Outreach Manager" in the subject line. The position will be open until filled, but priority consideration will be given to those who apply by 5 pm on October 18, 2021. Monterey Bay Fisheries Trust is an equal opportunity employer. No phone calls, please.