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Head of Content Marketing at Ceres Imaging - 5657

Job Title: 
Head of Content Marketing
Ceres Imaging
13th Street Ceres Imaging
Oakland, CA 94612
Job Type: 
Job
Employment Type: 
Full-Time
Job Description: 

About Us

Ceres Imaging is a venture-backed agriculture technology company with a mission to drastically reduce farming’s environmental footprint while increasing farmer profitability. Founded out of Stanford in 2013, Ceres Imaging has grown into the market leader in aerial imagery for agriculture and was recently cited by Fast Company as one of the 7 leading technologies making global farming smarter and more productive. The 85-person Ceres Imaging team is defined by a passion for science and agriculture, the belief that diverse companies are better companies, and a shared desire to help solve major environmental issues at a global scale.

The Role

Ceres Imaging is looking for a positive, hardworking, and creative Head of Content Marketing to implement a global content strategy with a focus on the US agricultural market. While this position is based in Oakland, there is some flexibility for applicants to work remotely half time.

Duties & Responsibilities: 

Responsibilities
Develop and own a communications strategy that positions Ceres Imaging as the market leader for imagery in agriculture.
Research and write marketing content including case studies, whitepapers, blogs, videos, emails, sales presentations, newsletters, and other sales enablement materials.
Build out and manage a small team of outsourced writers and designers that can assist in content development during peak times.
Collaborate with VP of Marketing on Ceres’ agricultural influencer program, including interviewing leaders in agriculture policy, science, and popular culture.
Develop Ceres Imaging’s voice, style, and tone as a source of truth in imagery.
Track content engagement and performance against goals and optimize future content roadmaps.
Report to the VP of Marketing and collaborate with sales, customer success, and product teams on an ongoing basis.

Education & Experience: 

Requirements
5+ years content marketing experience for a B2B services or technology company
Experience in agriculture required
A demonstrated passion for environmental impact or other impact-oriented work
Someone who thrives working independently and can get things done without heavy daily oversight
A get your hands' dirty writer, editor and content strategist
Superior copy-writing skills with a portfolio of engaging marketing materials
Ability to take highly technical concepts and translate them into approachable stories, infusing a relatable, creative, and human touch
Strong understanding of SEO is preferred

Application Instructions: 

If you are interested in applying to this role, please provide your resume and cover letter through the Linkedin Job Posting here: https://www.linkedin.com/jobs/view/1048341897/
Or through the Craiglist posting here: https://modesto.craigslist.org/mar/d/oakland-head-of-content-marketing-a...

Job Categories: 
Marketing/Communications