Giving Tuesday Appeal Kit

Strategy Overview

Our goal is to break the internet! Social media algorithms support content that is trending. We are trying to create our own social media trend through all of your external leadership and community supporting us in sharing our Giving Tuesday campaign through emails, and social media to spread the word! The more individuals we have sharing and engaging with our content in a short window of time the more likely it is that our content will be shared with individuals that have never seen our content before. Thank you for your support in this endeavor!

Appeal Letter (English and Spanish)

Infographic

• English

• Spanish

Email Signature Graphic (Update email signature Monday, November 20-28)

Social Media Graphics

• Giving Tuesday Announcement (Schedule post for Saturday, November 25)

• The Impact (100 scholarships) (Schedule post for Sunday, November 26)

• The Impact (For 40 years) (Schedule post for Monday, November 27)

• Plant Seeds (Schedule post for Tuesday, November 28)

Social Media Language

Hashtags

#EcoFarm2024

#ecofarm

#smallfarms 

#sustainablefarming 

#urbanfarming 

#farmtotable 

#organic 

#regenerativeagriculture